ABOUT US


firstEquity challenges the status quo of insurance broking in South Africa. Our experienced team competently handles complex business and client interactions with a focus that is absent in the bigger broking firms. Genuinely experienced personnel provide the service.


firstEquity was founded in 2006 with the express intention of creating a credible South African alternative to the few major players in the Corporate & Commercial short-term industry. We found that the sector was jaded, lacked innovation and professionalism and was highly concentrated in a handful of a multi-national companies; this presented a real opportunity for firstEquity.

The founders of firstEquity come from large corporate financial services backgrounds with expertise in the broader financial services sector: